Perspectives

Writing on measurement, pressure and evidence

Views on how destinations measure what is happening to them, and where the current evidence base falls short.

Latest Destination management

Place does not stop at the boundary

Two days with the Tourism Management Institute in Weston-super-Mare. The people running destinations already know their place is five overlapping things at once. The measurement has not caught up with them yet.

· 5 minute read
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Visitor levy

The visitor levy question nobody has answered

Destinations will be asked to measure what their levy has achieved rather than how valuable tourism is in their area. Most can answer the second. Very few can answer the first.

· 6 minute read