Who We Are

25 Years Understanding People & Places

Deep experience. Robust methods. Actionable outcomes.

For more than 25 years Evidence Agency has specialised in understanding how visitors, customers and communities experience destinations, attractions, events and services across the UK.

We combine rigorous research with clear communication so that findings translate into better decisions whether that's a DMO planning its next visitor survey, a cultural venue seeking Arts Council evidence, or a local authority understanding its communities.

Evidence Agency is founded and led by Rob Dunphy, we utilise our Quality First research standards and are based in Barrow-in-Furness, Cumbria. Rob is a direct contact for every client there is no account management layer between you and the person doing the work.

25+
Years of specialist visitor and community research
10,000+
Face-to-face surveys completed across the UK
Quality First
Evidence Agency professional research standards
UK Wide
Based in Cumbria, working from the Lakes to London

Expertise

What we bring to every project

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    Face-to-face fieldwork expertise
    25 years of experience knowing what goes wrong in the field and how to prevent it. Experienced teams, quality control, and real-time monitoring.
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    Destination and DMO knowledge
    Deep understanding of how destination management organisations work, what they need to report and what their funders and boards expect from research.
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    Economic impact methodology
    STEAM and T-STATS compatible approaches used across the UK tourism sector, producing numbers that hold up at board level and in funding applications.
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    Technology-enabled research
    Tablet-based fieldwork, online survey platforms, AI-assisted sentiment analysis and interactive reporting modern tools in service of rigorous methods.

Clients

Who we work with

Destination Management Organisations
Local Visitor Economy Partnerships
Local Authorities & Combined Authorities
Business Improvement Districts
Heritage Attractions & Museums
National Parks & Protected Landscapes
Arts & Cultural Venues
Coastal & Rural Communities

Ready to talk about your research needs?

We respond quickly and give straightforward advice from the first conversation.

Get in Touch