Influence · Social · Sentiment
Sense Influence, Change Sentiment
Evidence Insights gives you two sources of continuous intelligence. Sense Influence shows who is shaping where visitors go and how they behave. Sentiment benchmarking shows how visitors feel about your place compared with a similar destination.
The Process
We monitor social media for key themes and trends, and Google Reviews provides the basis for our sentiment analysis across key attractions and locations in your area, benchmarked against a comparable destination.
Each review is analysed and scored across eight dimensions of visitor experience, then rolled into one overall sentiment score. Composite indices are weighted by review recency and volume.
Our social media influence monitoring adjusts to match the season. The behaviour and theme sets are recalibrated to suit the weather and areas of focus.
Both elements delivered in branded, ready-to-use PDF and PowerPoint. You also get your own branded live web page, updated at every stage, with comparisons, actionable communications and key recommendations.
What We Measure
Visitor reviews are scored across eight dimensions and rolled into one overall sentiment score, then tracked quarterly, so you can see whether perception is improving and where it is slipping, benchmarked against a comparable location.
Example dashboard data
12-month rolling score
Current quarter
Influence Monitoring
Influencer mapping tells you who is informing people where to go and how to behave. We track the creators and social content driving perception of your destination across social media, mapped to themes, behaviours and locations, continuously, so you can see what moved, spot pressure early, and find who is worth watching or working with.
Tracked posts and reach, building each quarter
Reach mapped by theme
The creators and channels featuring your destination, ranked within each platform so no single metric dominates. The same signal that flags a risk early also flags a creator worth approaching before everyone else notices them.
The themes and posts gaining the most reach right now, with example content you can act on.
Movement since the last report, with new creators and rising themes flagged for you.
What You Receive
The live map, monthly briefing and hotspot alerts come with Core and Complete. Quarterly deep dives come with Complete. Essential includes the monthly influence tracker and quarterly reporting pack.
Pricing
All prices exclude VAT.
See it before you commit
No obligation to continue to a subscription. The baseline carries straight into one if you do; nothing is repeated.
Continuous Insights
All figures exclude VAT. Subscription terms run to suit your financial year (minimum 12 months). Billed monthly at the rate shown, or pay the year upfront and save 15%.
Need a one-off influence deep dive or social-only tracking? Get in touch.
See it live
See a live Evidence Insights portal and talk through what it could show for your destination. Leave your details and we will set up a short walkthrough.