While your visitor survey gives you an annual snapshot, Evidence Insights tells you what people are saying about your destination every single day continuously scored, benchmarked and delivered quarterly.
We monitor Google Reviews, TripAdvisor and Reddit across your destination and five benchmark comparators. Minimum 500 data points per destination per quarter.
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Sentiment Scoring
Each review is analysed and scored across nine dimensions of visitor experience, classifying positive and negative sentiment. Scores are composite indices weighted by review recency and volume.
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Quarterly Intelligence Reports
Delivered as a branded live web page, PDF and PowerPoint deck. Includes benchmarking against competitor destinations and actionable communications recommendations.
What We Measure
Nine dimensions of visitor experience
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Overall Sentiment
General tone and mood across all visitor reviews
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Value Perception
Whether visitors feel they got what they paid for
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Atmosphere & Character
Sense of place, distinctiveness and emotional response
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Experience Friction
Parking, navigation, queues - fixable problems
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Accessibility & Navigation
How easy it is to get to and get around
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Visitor Information
Quality and availability of information before and during the visit
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Accommodation
Quality, value and expectation matching
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Food & Drink
Quality, variety and value of the hospitality offer
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Cultural Offer
Attractions, heritage, events and things to do
Pricing
Simple, transparent pricing
All prices exclude VAT. A purchase order or signed agreement is required to confirm.