Evidence Agency · New Product
Destination experience intelligence for DMOs and place managers combining online reputation monitoring, visitor sentiment analysis and experience friction mapping into a single, curated intelligence service.
Your visitor survey tells you what people thought when you asked them. Evidence Insights tells you what they are saying every day, in their own words, on the platforms where they share experiences honestly.
Review platforms, social channels, forums and booking sites generate a continuous stream of unprompted visitor feedback. Most destinations collect none of it systematically. Evidence Insights does and our analysts turn it into structured intelligence your team can actually act on.
This is not a dashboard of unprocessed data. It is a curated service. We do the reading, the pattern-finding and the plain-English interpretation so you don't have to.
Each layer adds a distinct type of insight. Together they give you a rounded picture of how your destination is perceived and experienced and where the gaps are.
Structured tracking of review platform signals across Google, TripAdvisor and booking channels. Volume trends, rating movements and emerging topics tracked over time so you can see change.
Google · TripAdvisor · BookingThematic coding of free-text reviews and social signals by trained analysts. What visitors consistently praise, what frustrates them and what they compare your destination to. The texture behind the star ratings.
Thematic analysis · Analyst-ledIdentification of recurring pain points in the visitor journey e.g. parking, wayfinding, accessibility, value perception, food offer reported organically in unprompted reviews. Where the experience breaks down, in visitors' own words.
Journey mapping · Friction flagsWhere face-to-face survey data already exists, we blend it with the digital signals for a richer, multi-source picture. Your existing research investment extended and enriched rather than replaced.
Multi-source · Survey + digitalHow sentiment shifts across seasons, how your reputation changes over time and how emerging trends in visitor expectations are playing out in your destination specifically not just sector-wide.
Trend tracking · Seasonal shiftsEverything synthesised into a structured report your team can act on. No raw data dumps. No dashboards requiring interpretation. Just clear findings, flagged priorities and what they mean for your destination strategy.
Curated · Actionable · AccessibleThe sample below illustrates the type of intelligence an Evidence Insights report delivers for an example coastal destination. Numbers and themes are indicative your report will be built from your destination's actual review data.
Reports are structured around what matters most: what visitors are responding well to, where friction is emerging and how your reputation score is moving over time. We flag priorities for you.
"The uplift in Reputation Health Score reflects improved hospitality mentions post-summer 2024. Parking remains the single most actionable friction point addressing peak-period capacity would likely produce the highest return on the score."
DMOs and Local Visitor Economy Partnerships managing the reputation and experience of a destination or region.
Councils, regeneration teams and business improvement districts with a remit for visitor experience and place quality.
Places where the visitor experience is shaped by natural environment, limited infrastructure and seasonal pressure.
Evidence Insights is currently in a structured pilot phase. We are working with a small number of destinations to produce the first reports at no cost, gather feedback on the format and content and refine the product before making it available as a subscription service.
If you are a DMO or destination manager in The UK or beyond and you are interested in being part of that pilot, we would like to talk to you. The commitment is your time for a feedback conversation and the free report is our investment.
A brief call to understand your destination, your current data landscape and what intelligence would be most useful to you.
We produce a full Evidence Insights report for your destination at no cost typically covering the most recent three months of review data across major platforms.
We present the report and gather structured feedback on format, content and usefulness. This shapes the subscription product that follows.
Pilot destinations will be offered the first opportunity to continue with a subscription quarterly or annual reports at early-adopter terms.
Get involved
Request a pilot briefing and we will be in touch within a few days to discuss whether Evidence Insights is a fit for your destination.