Research · Influence · Sentiment

Confident decisions about the places and people that matter

25 years of statistically robust visitor research, plus continuous Evidence Insights that shows who is shaping where visitors go and how they feel about your place. Plain English reporting from people who understand places.

Our Services Evidence Insights →
25+
Years Experience
50k+
Surveys Delivered
40+
DMO & LVEP Clients
UK Wide
Cumbria Based

What We Do

Research that helps destinations and communities decide

Visitor research, economic impact and community evidence to help you decide where to invest, what to change and what to say, from busy coastal promenades to heritage attractions and community consultations.

Face-to-face visitor surveys: know who visits, why they come and what they spend
Economic impact analysis (STEAM and T-STATS compatible): evidence for funders, boards and councillors
Online and blended surveys: wider reach alongside fieldwork
Focus groups and qualitative research: the reasons behind the numbers
Sense Influence: see who is shaping where visitors go and how they feel
View all services →
Lake District research location
QUALITY 1st
Evidence Agency Research Standards:
statistically robust, actionable insights in plain English

Our Approach

We go where the visitors are

Real insight comes from real encounters. Our fieldworkers work across coastal paths, town centres, heritage attractions and national parks wherever visitors are actually having their experience, so decisions rest on what visitors actually do and say.

How We Work →

Sense Influence · Change Sentiment

Evidence Insights: always-on destination intelligence

Between surveys, what's actually shaping how people feel about your destination and who is driving that attention online? Evidence Insights shows who is shaping where visitors go and how they feel about your place, tracked continuously and benchmarked against a comparable destination. See what is changing while you can still act.

£1,500
Baseline pilot report
From £750/mo
Essential tier
See how it works →

Trusted by organisations across the UK

Marketing Manchester Cumbria Tourism NewcastleGateshead Initiative Visit Leeds English Heritage New Forest National Park Morecambe Bay Partnership